Another interesting app in this list is Temple Run: Brave, the only paid app in the list. The app has been available for free, however during the time it was Apple’s ‘Free app of the week’. In addition to being free, this resulted in a prominently featured placement in the Apple App Store. Over 90% of this app’s downloads were generated during the time Temple Run: Brave was available for free. The app of the top brands that has generated the most downloads with paid downloads only is also by Disney: Where’s My Perry? generated almost 5% of the number of downloads of YouTube.